Many healthcare professionals — hospitals and doctors in private practices alike — are fearful about using social media to connect with their communities.  Among other things, they’re worried about privacy issues and regulations (e.g., HIPPA rules).  Yet, with more and more patients coming onto social networks — and, especially, using them to connect with other people who share their health concerns — some medical professionals are beginning to realize the social media sphere deserves their attention.  And, they’re learning how to do it without compromising their commitment to patient privacy.

A great example, courtesy of social media agency Ignite, is Children’s Hospital of Boston.  Not only have they created a highly customized page on Facebook, they’re cross-promoting via Twitter and have a YouTube channel as well.  Read the full story on Ignite’s site.  And they did it all while being clear and straightforward about their privacy policy and cautioning visitors that information presented on social networks in no way substitutes for medical advice.

Powerful communication — definitely worth your time to check out the article.

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