Many healthcare professionals — hospitals and doctors in private practices alike — are fearful about using social media to connect with their communities. Among other things, they’re worried about privacy issues and regulations (e.g., HIPPA rules). Yet, with more and more patients coming onto social networks — and, especially, using them to connect with other people who share their health concerns — some medical professionals are beginning to realize the social media sphere deserves their attention. And, they’re learning how to do it without compromising their commitment to patient privacy.
Powerful communication — definitely worth your time to check out the article.