One of our previous clients decided to move on from her group practice to set up her own practice.   After being in town for just a few short years it would be important for her to have a following of loyal patients. For this reason, I decided to research how patients were rating her, and […]
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Summer’s here! If the change of the season has you thinking about reading on a beach, a back porch, a dock, or a hammock, we’ve got the reads that you need. Judy and Laurie have both published new books. They’re both easy reads packed with intriguing case studies of real practices — the furthest thing […]
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Whether you’ve got the deductible reset blues or have simply resolved to keep your schedule as full as it can be in 2016, I’ve got some ideas to share in my new webinar, “Five Tips to Fill the Schedule in 2016.” It’s free (sponsored by Kareo). Some highlights of what will be covered: Reputation management […]
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It’s almost a new year — woohoo!  Resolution time!  Fresh start!  And for many patients, brand new insurance! For many patients with new insurance, it’s also time to shop for new doctors.  When they do, will they find you? By now you probably already know that there are many resources out there to help you […]
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It’s almost that time again: deductibles re-set in less than a month. Got your game face on? For many practices, the end of the year is so busy, it’s hard to think about planning for slow business in January, February and March.  Ironically, the cause of the busyness in Q4 is related to the cause […]
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Paraphrased from my Management Rx blog: The New York Times reports that the federal government hopes to fix a problem that many citizens complain about: inaccurate health plan directories.  When health plan directories are incorrect, patients can wind up unintentionally receiving services out-of-network, which usually leads to unexpected, significant out-of-pocket costs. The administration is naturally concerned about […]
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If you’ve been among the practice managers and physicians ignoring the ‘fad’ of physician ratings sites, hoping they’ll just fade away eventually, there’s bad news for you in last month’s JAMA: more people than ever are aware of the existence of physician ratings sites.  And more people than ever are using them. As has long […]
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We often point out to our followers how important it is to monitor your payer directories and the online physician directories aimed at consumers for accuracy.  Now, from here in California, is more proof of how important it is to do so: Covered California, the state’s health insurance exchange, has just disabled its provider directory […]
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If you follow this space, you may already know that I’m dubious about the value to physicians of stopping out for an MBA.  As an MBA-holder myself, I think the coursework can be overkill for independent physicians who just want to run their practices better (this is less the case for those that intend on […]
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If the doctors in your practice have been practicing for a while, odds are you’ve already got listings in the Vitals.com and Healthgrades.com, the largest online physician directories.  However, there’s no guarantee that those listings are correct — in fact, it is not unusual for these sites to contain incorrect details such as defunct addresses […]
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We often post here about the opportunity directory sites present to get extra exposure and add inbound links (great for SEO) to your website.  Recently, we learned of a hospital system that is not just taking advantage of free directory listings by fleshing out physician profiles, they’ve actually partnered with the team at Vitals.com to […]
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Did anyone else catch the recent This American Life episode called “What Doesn’t Kill You?”  It featured a story about comedian Tig Notaro and her four months of sheer hell — which included a harrowing, life-threatening bout with C. difficile, a breast cancer diagnosis, and the unexpected, accidental death of her mother.  Ms. Notaro turned the experiences […]
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MarketingProfs has a nice summary of how important it is for any small/local business to monitor, own and, if necessary, “clean up” its listings in online directories. For medical practices, this is doubly important, because of the increasing number of medicine-related directories and ratings sites that are pulling from licensing and other databases — databases […]
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Today’s Washington Post has a story about a lawsuit by a dentist against one of its patients.  The dentist had the patient to sign a “do-not-talk” contract prior to treating the patient’s aching tooth, but the patient nonetheless posted a negative review on two sites when faced with an unexpected $4,000 bill. Attempting to control […]
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I recently completed a series of articles for Kareo’s Getting Paid blog about how small business management issues relate to practice management.  While medical practices have an important mission that reaches beyond business, they can’t achieve that mission without succeeding on business terms.  And, in many fundamental ways, medical practices are not so different from […]
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Media exposure can be a helpful tool for building and expanding your reputation — by sharing your expertise, you can market yourself and your practice without “selling” and without outlaying cash.  However, it can be challenging to make reporters aware of your expertise and willingness to contribute to their stories. HARO — Help A Reporter […]
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Here are three  simple strategies your practice can take to attract more referrals, gain visibility and be the doctor of choice in your specialty. Forge Alliances:  You can’t build your network of referrals by sitting in your office, so get out and meet the other health care providers and potential referral sources.  You can maximize the […]
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Whether you are a academic faculty practice, multi-specialty group or a solo physician, there are some simple things your practice can do to protect the environment and save money while you do it! Cut printing costs by scanning insurance cards and posting internal documents on line such as employee manuals, newsletters and  other shared practice information. Also print […]
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Our last post talked about some of the key performance indicators a practice can examine to understand how well it is performing.  Now we will dig a  little deeper and look at other indicators that identify if a practice is above the norm and meeting the expectations the team has set. Managing referrals and the […]
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Physicians are accustomed to speaking in front of their peers and giving clinical presentations, but don’t assume this makes you a good speaker for a general audience.   Beyond practice makes perfect, here are ten tips to take to the podium: Read your audience. Using appropriate humor can: Warm up the audience; Engage the audience; and Help you relax. Stay […]
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Mastering referrals is an art and a powerful tool in helping you create the practice of your dreams! Define your perfect patient, the demographics, the type of cases and the kind of patient you  like to treat. Identify  how you can  reach those people and build a solid referral network. Create a marketing plan that nurtures the ideal […]
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Many healthcare professionals — hospitals and doctors in private practices alike — are fearful about using social media to connect with their communities.  Among other things, they’re worried about privacy issues and regulations (e.g., HIPPA rules).  Yet, with more and more patients coming onto social networks — and, especially, using them to connect with other […]
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Whether you’re contemplating expanding your practice, starting a new practice, or simply wondering what your practice’s profit potential might be, your profits depend on your understanding of local patient demographics. With a host of free online services available, it’s easier and less expensive than ever to understand your area’s demographics and how they might represent […]
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Get serious about your practice image.   First impressions are powerful and your image leaves a lasting impression – so make it positive!   The office space See your office from your patients’ eyes.  Walk in the front door and take a critical look at everything from the paint to the floor, to the lighting to the […]
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When was the last time you looked around your office with a critical eye? It may be time to take down those 1980s drapes and silk flowers, and put on a new vibe with cool paints. It doesn’t take much to bring your office up to date, but when you fail to do it you […]
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Medical practices are feeling the impact of the looming recession, as patients become more concerned about personal finances. They thiink twice before scheduling an appointment and put off treatment that doesn’t seem urgent. Yep, with gaps in the schedule, revenue starts to slide and practice economics become uncertain. So how can you fill those gaps […]
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