In a typical medical office layout, there’s a front door that’s used by patients and a rear door (or staff entrance) for employees. Of course, this can be quite convenient, especially when connected to employee parking. But an interesting consequence of this configuration is that physicians and managers never experience the reception area from the […]
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One of our previous clients decided to move on from her group practice to set up her own practice.   After being in town for just a few short years it would be important for her to have a following of loyal patients. For this reason, I decided to research how patients were rating her, and […]
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If you’ve been among the practice managers and physicians ignoring the ‘fad’ of physician ratings sites, hoping they’ll just fade away eventually, there’s bad news for you in last month’s JAMA: more people than ever are aware of the existence of physician ratings sites.  And more people than ever are using them. As has long […]
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If the doctors in your practice have been practicing for a while, odds are you’ve already got listings in the Vitals.com and Healthgrades.com, the largest online physician directories.  However, there’s no guarantee that those listings are correct — in fact, it is not unusual for these sites to contain incorrect details such as defunct addresses […]
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Mastering referrals is an art and a powerful tool in helping you create the practice of your dreams! Define your perfect patient, the demographics, the type of cases and the kind of patient you  like to treat. Identify  how you can  reach those people and build a solid referral network. Create a marketing plan that nurtures the ideal […]
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Get serious about your practice image.   First impressions are powerful and your image leaves a lasting impression – so make it positive!   The office space See your office from your patients’ eyes.  Walk in the front door and take a critical look at everything from the paint to the floor, to the lighting to the […]
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When was the last time you looked around your office with a critical eye? It may be time to take down those 1980s drapes and silk flowers, and put on a new vibe with cool paints. It doesn’t take much to bring your office up to date, but when you fail to do it you […]
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