Medical practice management is filled with unique challenges. But there’s also a unique marketing advantage that practices have — at least traditional, insurance-based practices. When your practice accepts insurance, the insurance plans you contract with, and even patients’ employers, become a potential funnel of patients. The key is to be sure your practice is able […]
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Whether you’ve got the deductible reset blues or have simply resolved to keep your schedule as full as it can be in 2016, I’ve got some ideas to share in my new webinar, “Five Tips to Fill the Schedule in 2016.” It’s free (sponsored by Kareo). Some highlights of what will be covered: Reputation management […]
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Here are three  simple strategies your practice can take to attract more referrals, gain visibility and be the doctor of choice in your specialty. Forge Alliances:  You can’t build your network of referrals by sitting in your office, so get out and meet the other health care providers and potential referral sources.  You can maximize the […]
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Our last post talked about some of the key performance indicators a practice can examine to understand how well it is performing.  Now we will dig a  little deeper and look at other indicators that identify if a practice is above the norm and meeting the expectations the team has set. Managing referrals and the […]
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Mastering referrals is an art and a powerful tool in helping you create the practice of your dreams! Define your perfect patient, the demographics, the type of cases and the kind of patient you  like to treat. Identify  how you can  reach those people and build a solid referral network. Create a marketing plan that nurtures the ideal […]
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Whether you’re contemplating expanding your practice, starting a new practice, or simply wondering what your practice’s profit potential might be, your profits depend on your understanding of local patient demographics. With a host of free online services available, it’s easier and less expensive than ever to understand your area’s demographics and how they might represent […]
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