Medical practice management is filled with unique challenges. But there’s also a unique marketing advantage that practices have — at least traditional, insurance-based practices. When your practice accepts insurance, the insurance plans you contract with, and even patients’ employers, become a potential funnel of patients. The key is to be sure your practice is able […]
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Summer’s here! If the change of the season has you thinking about reading on a beach, a back porch, a dock, or a hammock, we’ve got the reads that you need. Judy and Laurie have both published new books. They’re both easy reads packed with intriguing case studies of real practices — the furthest thing […]
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Whether you’ve got the deductible reset blues or have simply resolved to keep your schedule as full as it can be in 2016, I’ve got some ideas to share in my new webinar, “Five Tips to Fill the Schedule in 2016.” It’s free (sponsored by Kareo). Some highlights of what will be covered: Reputation management […]
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Another day, another news story spotlighting the problems with physician database information — and the impact those inaccuracies can have on patients.  This time, it’s the federal NPI number database that has been revealed as less-than-perfect, as described in this story published last week by the Cincinnati Enquirer/cincinnati.com. The Enquirer’s investigation found that “tens of […]
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Paraphrased from my Management Rx blog: The New York Times reports that the federal government hopes to fix a problem that many citizens complain about: inaccurate health plan directories.  When health plan directories are incorrect, patients can wind up unintentionally receiving services out-of-network, which usually leads to unexpected, significant out-of-pocket costs. The administration is naturally concerned about […]
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If you’ve been among the practice managers and physicians ignoring the ‘fad’ of physician ratings sites, hoping they’ll just fade away eventually, there’s bad news for you in last month’s JAMA: more people than ever are aware of the existence of physician ratings sites.  And more people than ever are using them. As has long […]
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We often post here about the opportunity directory sites present to get extra exposure and add inbound links (great for SEO) to your website.  Recently, we learned of a hospital system that is not just taking advantage of free directory listings by fleshing out physician profiles, they’ve actually partnered with the team at Vitals.com to […]
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Did anyone else catch the recent This American Life episode called “What Doesn’t Kill You?”  It featured a story about comedian Tig Notaro and her four months of sheer hell — which included a harrowing, life-threatening bout with C. difficile, a breast cancer diagnosis, and the unexpected, accidental death of her mother.  Ms. Notaro turned the experiences […]
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MarketingProfs has a nice summary of how important it is for any small/local business to monitor, own and, if necessary, “clean up” its listings in online directories. For medical practices, this is doubly important, because of the increasing number of medicine-related directories and ratings sites that are pulling from licensing and other databases — databases […]
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Media exposure can be a helpful tool for building and expanding your reputation — by sharing your expertise, you can market yourself and your practice without “selling” and without outlaying cash.  However, it can be challenging to make reporters aware of your expertise and willingness to contribute to their stories. HARO — Help A Reporter […]
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So many physicians and practice managers we talk with feel stumped by web marketing.  With so many elements to consider — your website, SEO, advertising, social media, and more — it’s no wonder it can seem overwhelming to tackle it all at once.  But, the good news is, there are little things you can do […]
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Over the past year or two, Google has increasingly emphasized local web pages in its search results — potentially a real boon for medical practices who have amassed detailed information in Google. One of Google’s primary tools in delivering local results is Google Places, a profiling system that pulls information about an organization from all over the […]
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Whether you’re contemplating expanding your practice, starting a new practice, or simply wondering what your practice’s profit potential might be, your profits depend on your understanding of local patient demographics. With a host of free online services available, it’s easier and less expensive than ever to understand your area’s demographics and how they might represent […]
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