Medical practice management is filled with unique challenges. But there’s also a unique marketing advantage that practices have — at least traditional, insurance-based practices. When your practice accepts insurance, the insurance plans you contract with, and even patients’ employers, become a potential funnel of patients. The key is to be sure your practice is able […]
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Whether you’ve got the deductible reset blues or have simply resolved to keep your schedule as full as it can be in 2016, I’ve got some ideas to share in my new webinar, “Five Tips to Fill the Schedule in 2016.” It’s free (sponsored by Kareo). Some highlights of what will be covered: Reputation management […]
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It’s almost a new year — woohoo!  Resolution time!  Fresh start!  And for many patients, brand new insurance! For many patients with new insurance, it’s also time to shop for new doctors.  When they do, will they find you? By now you probably already know that there are many resources out there to help you […]
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Another day, another news story spotlighting the problems with physician database information — and the impact those inaccuracies can have on patients.  This time, it’s the federal NPI number database that has been revealed as less-than-perfect, as described in this story published last week by the Cincinnati Enquirer/cincinnati.com. The Enquirer’s investigation found that “tens of […]
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Paraphrased from my Management Rx blog: The New York Times reports that the federal government hopes to fix a problem that many citizens complain about: inaccurate health plan directories.  When health plan directories are incorrect, patients can wind up unintentionally receiving services out-of-network, which usually leads to unexpected, significant out-of-pocket costs. The administration is naturally concerned about […]
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News reports have been trickling in over the past couple of weeks — growing in number — about Medicare Advantage (MA) plans dropping doctors. First, we heard about UnitedHealthcare in CT dropping doctors — then news came out about the same carrier dropping patients in NY, FL, RI, NJ, and, just yesterday, OH.  Sam Unterricht, […]
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