Whether you’ve got the deductible reset blues or have simply resolved to keep your schedule as full as it can be in 2016, I’ve got some ideas to share in my new webinar, “Five Tips to Fill the Schedule in 2016.” It’s free (sponsored by Kareo). Some highlights of what will be covered: Reputation management […]
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If you’ve been among the practice managers and physicians ignoring the ‘fad’ of physician ratings sites, hoping they’ll just fade away eventually, there’s bad news for you in last month’s JAMA: more people than ever are aware of the existence of physician ratings sites.  And more people than ever are using them. As has long […]
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We often point out to our followers how important it is to monitor your payer directories and the online physician directories aimed at consumers for accuracy.  Now, from here in California, is more proof of how important it is to do so: Covered California, the state’s health insurance exchange, has just disabled its provider directory […]
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If the doctors in your practice have been practicing for a while, odds are you’ve already got listings in the Vitals.com and Healthgrades.com, the largest online physician directories.  However, there’s no guarantee that those listings are correct — in fact, it is not unusual for these sites to contain incorrect details such as defunct addresses […]
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A recent UC Davis study revealed a surprising finding – an inverse relationship between patient satisfaction scores and health outcomes.  In other words, those most satisfied with their healthcare providers were, on average, sicker and more likely to die than their less satisfied counterparts! As might be expected from these findings, healthcare costs were also […]
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Physicians only need to peek at their ratings on sites like Yelp, Healthgrades and Vitals to realize the unfair truth: patients lump every aspect of their interactions with your practice into their view of your “care.”  Worse, at times it seems like their reviews give more weight to things like staff courtesy and billing hassles than to […]
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Today’s Washington Post has a story about a lawsuit by a dentist against one of its patients.  The dentist had the patient to sign a “do-not-talk” contract prior to treating the patient’s aching tooth, but the patient nonetheless posted a negative review on two sites when faced with an unexpected $4,000 bill. Attempting to control […]
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So many physicians and practice managers we talk with feel stumped by web marketing.  With so many elements to consider — your website, SEO, advertising, social media, and more — it’s no wonder it can seem overwhelming to tackle it all at once.  But, the good news is, there are little things you can do […]
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Physicians are accustomed to speaking in front of their peers and giving clinical presentations, but don’t assume this makes you a good speaker for a general audience.   Beyond practice makes perfect, here are ten tips to take to the podium: Read your audience. Using appropriate humor can: Warm up the audience; Engage the audience; and Help you relax. Stay […]
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Many healthcare professionals — hospitals and doctors in private practices alike — are fearful about using social media to connect with their communities.  Among other things, they’re worried about privacy issues and regulations (e.g., HIPPA rules).  Yet, with more and more patients coming onto social networks — and, especially, using them to connect with other […]
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Over the past year or two, Google has increasingly emphasized local web pages in its search results — potentially a real boon for medical practices who have amassed detailed information in Google. One of Google’s primary tools in delivering local results is Google Places, a profiling system that pulls information about an organization from all over the […]
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