Media exposure can be a helpful tool for building and expanding your reputation — by sharing your expertise, you can market yourself and your practice without “selling” and without outlaying cash. However, it can be challenging to make reporters aware of your expertise and willingness to contribute to their stories.
HARO — Help A Reporter Out (www.helpareporter.com) — solves this problem for both reporters and sources. HARO connects reporters with qualified interview subjects through its website and thrice-daily newsletter service. Reporters submit questions and general information about the pieces they’re working on, and the newsletter circulates all the opportunities to subscribers.
There are multiple medical questions every day — with outlets running the spectrum from small local newspapers and targeted magazines (e.g., by medical specialty) to national websites and print publications. Best of all, the newsletter comes to you, and a quick scan (just a few seconds) is all that’s needed to see if there’s an appropriate opportunity for you.