Do you know what’s being said online about your practice, or your specialty? With millions of blogs, forums and websites hosting articles and discussions on every topic under the sun, it can seem impossible to keep up with (or even to find) the conversations that matter to you.

Fortunately, there is a free tool that offers a simple way to stay on top of web news and discussions related to your practice: Google Alerts.

Just visit google.com/alerts, enter as many search terms as you like (create a separate alert for each subject you’d like to track), select the frequency of alerts and provide your email address.  Google will then email you links and article abstracts for everything published related to your keywords — like magic!

Not only will this allow you to stay on top of web topics related to your practice, it will also provide you the information you need to join the conversation.  For example, if a medical blog talks about a topic related to your practice, you can visit the blog and comment — which is also a great way to introduce you and your practice to people who may be readers of the blog, and also gives you a link back to your website.

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