MarketingProfs has a nice summary of how important it is for any small/local business to monitor, own and, if necessary, “clean up” its listings in online directories.
For medical practices, this is doubly important, because of the increasing number of medicine-related directories and ratings sites that are pulling from licensing and other databases — databases that are often outdated. Moreover, patients often look for listings online while on-the-go — for example, using mobile phones.
Keeping tabs on this information helps insure all the places you’re listed relate to the “real” you — i.e., the real identity of your practice. It doesn’t have to be time-consuming. Work on it over a few weeks, one site at a time, until you get all your medical site listings and main yellow pages directories claimed and cleaned up. Then be sure you have Google Alerts set up so you’ll receive notices when pages are launched or updated containing your practice information — so you can fix any erroneous data. (Find Google Alerts here.)