payoffJudy Capko’s new book (with co-author Cheryl Bisera), The Patient-Centered Payoff, delves into a subject that is emerging as a key factor in practice management, practice marketing and even reimbursement.

Written in the same accessible and fast-paced style as her best-selling Secrets of the Best-Run Practices, The Patient-Centered Payoff is aimed at practice managers and physicians of all specialties who are concerned (or curious) about how the patient’s perspective impacts practice profitability and sustainability — and how the patient’s viewpoint will become even more important in the coming years under healthcare reform.

Best of all: Greenbranch Publishing, publisher of Payoff, has an incredible opportunity for the first 500 buyers of this new book: a free copy of Judy’s highly regarded time management guide, Take Back Time. (Value=$54.95)

To access this great offer, visit the Greenbranch site at this link.

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