If you shut down the phones during the lunch hour you are on the fast track to losing potential new patients and aggravating existing ones. It also results in greater phone traffic when the lines open up again, resulting in chaos.

Other service industries would never dream of closing down their phones at lunch. Why? Because being available opens the door to serve their customers better and to gain new business. If you lose 2 new patients a week it could cost you more than $36,000 in lost revenue a year. Employees can stagger their lunches to give you telephone coverage. So stop the lunch hour debacle!

Judy Capko is one of America’s leading practice management and marketing consultants and author of the runaway top-selling book Secrets of the Best-Run Practices now in its second edition. Check it out by clicking on the book icon at www.capko.com

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