Here are three simple strategies your practice can take to attract more referrals, gain visibility and be the doctor of choice in your specialty.
Forge Alliances: You can’t build your network of referrals by sitting in your office, so get out and meet the other health care providers and potential referral sources. You can maximize the time spent and the gains in this endeavor by hiring a marketing director or consultant to go out and meet people of interest on your behalf. And remember, your competition is not the enemy – So forge relationships with other physicians in your specialty, as well.
Build Allegiance: By providing the best service, you can to both the referring sources and the patients that are referred you will strengthen their allegiance to you. Feedback is an important part of the process so it is wise to develop an on-line survey to send to your referring sources to be sure you are on the mark and meeting their needs. It also keeps your name in front of them – and this is a very good thing!
Express Appreciation: Honor your referrals by sending a thank you note and offering value add services. For example, you can offer a lunch and learn program at their practice to educate the entire staff about your specialty and your commitment to their patients. It is another opportunity to thank them for their allegiance. You’ll want to thank both staff and physicians and this is a good way to do it.
The three A’s will have a powerful impact on building the kind of practice you want and gaining an enviable reputation as the “go to” doctor in your specialty.
Capko & Company – your source for building a practice that shines. www.capko.com
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