Since I started my career in the publishing world, Marketo’s post today about their “Facebook Editorial Calendar” caught my eye. While the idea of calling Facebook posts “editorial” is perhaps a tad grandiose, the concept they’re describing is really helpful for the idea-challenged social media maven.
Their basic idea is to assign a post type for each day of the week — famous quotes on Monday, statistics/infographics on Tuesdays and Thursdays, etc. A medical practice using Facebook could adapt this idea — say, copy the motivational quote idea on Monday, have a nutrition tip on Tuesday, explore or debunk a news item on Wednesday, have a link to a helpful site on Thursday, etc.
Have you experimented with the idea of organizing your posts into assigned daily categories like this? We’d love to hear about it!
Here’s a link to Marketo’s idea.