If there’s one thing you can do to make a huge difference in the credibility of your website, it’s using real photos of yourself and your staff instead of stock photography. Stock photos never look natural — and can even be misleading, especially when stock photos of people with different gender/age are used on pages showing your “doctors” at work.
People don’t expect you or your staff to look like models. They do want to make a connection to fellow human beings — remember that they may be working with your practice at moments when they feel weak, nervous or vulnerable. Making your image warmer and more real will go a long way to connecting better with patients and prospective patients.
For a humorous look at the pitfalls of stock photography, check out this slide show from Marketing Profs. You’ll see immediately why stock photography can be so cringe-worthy!
Latest posts by Laurie Morgan (see all)
- Does “personalizing” the patient experience sound impossible? - February 12, 2018
- Technology for patients: Think good, not perfect - July 4, 2017
- Need to load up your Kindle for summer? We’ve got you covered — and we’ll even provide a beverage. - June 11, 2017