Do you find yourself and your medical practice in a state of emergency when changes in the market arise?  Do you have long-term personal, professional or financial goals that are in your head, but no plan to make them real?  Are you relying on gut — rather than metrics — to know if your practice is on track or in decline?

Too many private practices are winging it — leading to bad decision-making and unnecessary panic in response to market events, and under-performance and delayed goals because there was no road map to achieving them.

Don’t let this be your practice.  Make 2013 the year you take control of your practice by developing a strategic plan.  It’s easier than you think, and operating from clear planning will not only help your practice become more stable and more profitable, it will improve the morale of everyone on your team.

Get started with an honest, data-driven assessment of your practice.  Tools and activities that can help:

  • SWOT (strengths, weaknesses, opportunities, threats) analysis
  • Benchmarking
  • Modeling (i.e., scenario testing)
  • Mission and goal-setting — for one year, five years, ten years

If you’ve got team members that are experienced and currently underutilized, these activities can be a great way to improve your practice. On the other hand, if you’re barely keeping up with your day-to-day activities, but understand the value of strategic activities – including how it can free up your time – Capko & Company can help. Furthermore, while our tailored consultations improve financial performance, they’re also fun for physicians and staff – resulting in an improved work environment and better morale. We look forward to hearing from you.

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