Google seems to change up the marketing and integration of its business listings offering about twice a year; the newest incarnation, “Google My Business,” continues the search giant’s efforts to better integrate its various directory, map and social tools for local businesses.

Given that the change just happened a few days ago, we’re still digging in to see if there is any significant impact on medical practices and their physician listings.  So far, it all looks reasonably familiar, but the process for setting up listings is perhaps a bit more streamlined.

If you’ve heard us speak about claiming your Google Places or Google+Local listings and haven’t yet gotten started, head to www.google.com/mybusiness to get started — the process hasn’t changed much, and it is still pretty intuitive and easy to complete.


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