A few months back, we shared a link to HARO (“Help a Reporter Out”), a wonderful service that distributes daily inquiries from journalists from all sorts of publications — we’ve seen everything from American Medical News, Medical Office Today, to national magazines like Parenting and Best Health, to national television outlets like CNN and Fox News. The service also features queries from local news stations, websites and publications, too.
Are you thinking, so what? Well, the wonderful thing about HARO is that, unlike ordinary PR work — i.e., the slog of pitching, pitching, pitching to reporters — when you respond to a query on HARO, you are actually helping the reporter. Meaning the reporter wants to hear from you and hear what you have to say.
Getting your name and your practice’s name and point-of-view out in the media has tremendous value. The audience will perceive you as an expert selected by the journalist to comment on the subject. This can elevate your image versus others medical practices in your specialty in your area.
And don’t let lack of time during the day hold you back from responding! At least when the story is for print or web, the reporter will usually allow you to answer via email, instead of by phone or in person during business hours. We do email ‘interviews’ all the time with reporters here at Capko & Company. This also gives you more time to think about your answer — if you’re concerned about coming up with your best response on-the-spot.
We often share items from HARO that we think will help our client practices and other friends — if you don’t want to receive the daily HARO emails (3x), join our email list (see sidebar) and you’ll receive the tidbits we send out that are relevant to your practice.